My new favorite store

The Superhero Supply Company in Brooklyn. Okay, it's really a tutoring center, dressed up like a Superhero Supply Company to capture kids' imaginations. But maybe it's really a Superhero Supply Company dressed up as a tutoring center. (AH writing staff, please take note.) Anyway, it's cool. I hope it works. And I think it's extra cool that Michael Chabon and Jonathan Letham made suggestions.

(I got the heads up from Publishers Lunch, BTW, and the link from Google).